Why you should use ROAD ID

Why you should use Road ID or at lease carry an ID.

1) Read my short story and see attached photos
2) ROAD ID Donates part of your purchase to MS
3)You have no reason not to

It was just another Saturday morning MS-NOW ride. You know the drill, relaxed until we hit the Hill at Pepperdine..Then someone decides to put the pressure on and the lemmings follow. No offense I am a lemming in this regard too. Shortly after the ride fractures into various groups for various reasons... and we regroup at Trancus. Well today's "just a normal ride" turned into a very scary, and valuable lesson. One that I would like to share with everyone.

The ride hit full stride, and Phil, Jens, myself were working together to catch a small group that managed to get ahead of us (that group included SAM). We were gearing up for the final sprint right before rest stop at Trancus....and then one of the most awful sites you want to see as a cyclist appeared, a fellow cyclist, a club member, down lying in the middle of the highway, motionless.

Thanks to a very considerate woman and other commuters, who stopped. Sam was shielded from Trafic by their cars as they helped manage the traffic until the emergency crew arrived. When the scores of emergency vehicles arrived, they asked us information about Sam, heck most of us did not even know him, or have any information about him. And neither the emergency crews or other cyclists at the scene (which was somewhat chaotic) could located any ID. Oh, and If you're wondering why Sam couldn't speak up it's because he was knocked out!

Phil, and his super-wife, were quick to get on their mobile and try to call Eddie, and Mark to get some contact info for Sam. Jen and I tried to help by moving bikes and the collection of cyclists that started collecting around the scene out of the way.

Anyway, to keep an already too long email from getting longer, please carry ID and even better get a Road ID!!!

Sam I hope you okay, and recover qucikly.

Best,
Evan

PS- this lesson also teaches us why you should wear cycling gloves too!